4 ways marketers can seize ‘mobile moments’

A mobile user’s entire app journey can happen in a matter of moments — sometimes in less than a minute. Think about this scenario: You’re commuting, reading an article about a new cruise. Curious, you search for the company mentioned, and soon enough you’re emailing to receive more information and potentially plan your trip.

http://mashable.com/2015/08/20/seizing-mobile-moments/

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