Schema.org vs. what Google supports: Know the difference

 

Schema.org produces, maintains and promotes structured data for site owners to mark up their content with. Search engines may choose to support structured data markup so that they can provide users with enhanced search results. However, search engines like Google don’t support the full gamut of structured data types.

“All the schema that we work with is on the developer documentation,” explained Daniel Waisberg, search advocate at Google, acknowledging the gap between all the structured data types available from Schema.org and the types that Google currently supports. Site owners are free to mark up their content with whatever structured data they feel is appropriate, but Google will only show rich results for the ones listed on its site for developers.

Even when structured data is implemented the way you want, warning messages may still display within Google Search Console (GSC). During our first Live with Search Engine Land session, Merkle’s Alexis Sanders, Path Interactive’s Lily Ray and Pedro Dias of APIs3 shared their frustrations over the warnings and the feature they wish Google would add to GSC.

Online Directory Secrets – 1

Discover How to Get a Flood of Customers for FREE… Using the Top Online Directories!Social Media Blurbs 16

 

 

 

 

 

 

 

 

 

 

 

 

Online reviews and comments about local businesses are a HUGE deal right now!

It’s important that you know how to register your business properly.

​Local directories aren’t going anywhere anytime soon.

They are becoming more and more popular and are getting ranked high in search engines.

The more a business is listed in the best-of-the-best directories, the easier your business will be found.

This, of course, means the more customers that will come to your place of business!

What Is An Online Local Directory?

An online local directory is a website that lists
businesses, usually within categories. These directories
allow business owners to list their business within that
directory, get their name in front of customers, and give
customers the information they need to contact the
business. It also narrows the World Wide Web down to
local communities, making local businesses more
accessible to the customers that use them.
The details provided in an online listing will vary
from business to business and from directory to directory.

Typical information includes:
• The business name
• Address
• Telephone numbers
• Product or service sold
• Number of employees
• The area the business services
• Professional associations the business belongs to
• Reviews, comments, and feedback (on some sites)

 

Request your copy of

Online Local Directories – 25 Things You Need to Know

complete the form below.

Your Site Has Structured Schema Markup and Voice Ranking, or, Your Site Needs Structured Schema Markup and Voice Ranking!!

At PubCon in November 2017, Google’s Gary Illyes spent quite a lot of time talking about Schema Markup, particularly stressing the importance of using it on websites. He said:

“Structured data is one of those things that I want you to pay lots of attention to this year.”

What is most exciting is that Gary then stated that Google is likely going to start “building lots of new features that rely on structured data.”

It looks like Google cares a lot about Schema Markup and structured Data, which makes sense, because it allows them to explicitly understand what content is about, helping them serve their searchers better, and ensure they are giving a quality answer.

He even went as far as to say that:

“If you want your sites to appear in search features, implement structured data.”

Are you not yet convinced by the importance of Schema Markup, dependent data, and robust outcomes for nearby organizations? Allow Schema App‘s Martha van Berkel to present a totally compelling case…

Today, while trying to find facts gauging a business, you’re in all likelihood to get your answer inside the search conclusions. Whether or not you’re searching out the number for Starbucks customer service, the weather in Chicago, or information about cupcakes, you conduct a seek, and “bam!”, there’s the answer, with out you desiring to even click thru to a destination site.

Searchers are interacting with the records about our agencies and no longer our websites. In essence, we’ve lost manageability of our emblem to Google. See what I mean under…

Apple Structured Schema Example

 

 

 

 

 

 

 

 

 

 

If that is the case (and it is!) it begs the query: “why are we making an investment hours on our web site design, portraits, and blogs?”

The reality is, the site visitors aren’t journeying to our website. The visitors are staying within the outer search level, and searchers are the usage of our commercial enterprise statistics in place of traveling our websites. We want to take full charge of our enterprise, and how our business will be understood with the aid of search engines like Google. How? It’s simple; you’ve got to speak to the search engines like Google and Yahoo in their language. The language that search engines like Google communicate is called ‘Structured Schema Markup’.

What is Schema Markup? What is Structured Data?

A little later on this article, we’ll be speaking about a way to use Schema Markup, but for now, we’ll narrow the focus to what it is.

Schema Markup, also referred to as structured data (and occasionally structured data markup), is the language of engines like Google. The construct, formally called schema.Org, was created via Google, Yahoo, Bing, and Yandex in 2011 as a global standard vocabulary to assist them better understand content material on the internet.  It’s pretty splendid whilst you reflect consideration on it: the search engines created a language to assist them in their desired understanding of internet content and material, after which positioned the load on us to undertake it, to assist them to do their jobs better!  Their creation; our burden.

To translate your content into Schema Markup you need to solution the question, “what is this web page approximately?” Once you realize what the web page is about, you may select Schema Markup instruction (think of this as a definition), and describe it using standard properties. As soon as you have all this understood and mapped out, you want to map it into Schema Markup code.

Schema Markup code comes in several codecs: Microdata, JSON-LD, and RDFa.

Schema Markup and Structured Data Code Types

For an overview of Schema Markup types, take a look at this list directly from Google.

Schema Markup Types

Here is the JSON that Google prefers, taken from this very web site you’re reading right now.

Google Data Structured SampleYou may also check out the very bottom of this site to see what structured data schema looks like, line-by-line.

Organizations who undertake Schema Markup get rewarded with what are called ‘rich results’ (formerly referred to as wealthy snippets or rich cards) in seek. These rich results range from product records and ratings to neighborhood business/enterprise information, instructions, information panels at the borders of the display screen, and more.

Schema Markup Results in Higher Quality Traffic

Gary Ilyes stated that Google is using Schema Markup for ranking, as it makes their job easier. Last year, in a session called “How to Stand Out in Search with Structured Data” at Google IO, they shared several case studies. The case studies they shared from international brands illustrated the metrics as a result of implementing schema markup.

Here’s a sample of the case studies that show how Schema Markup and rich results help increase engagement and clicks online. The numbers are compelling:

  • 25% higher click-through rate on pages with markup (Rotten Tomatoes)
  • 35% increase in visits for recipes with markup  (Food Network)
  • 1.5% more time spent on pages and 3.6x higher interaction rate (Rakuten)
  • 82% higher click-through rate for rich result pages (Nestle Faz Ben)
  • 20% more clicks for pages with Schema Markup (La Fourchette)

The results our Schema App customers have achieved include appearing with rich results, in addition to an increase in the quality of the traffic to their site.

What do we mean here? We saw an increase in time on page, a decrease in bounce rate and an overall increase in leads or purchases. This means that the people that landed on the pages were looking for that information, and wanted to learn more or buy.

So it’s clear: Schema Markup improves your SEO and business metrics. If that’s not enough to motivate you to optimize your site with Schema Markup, maybe the fact that Schema Markup is the foundation for informing voice search and Personal Assistants will…

Your New Sales Team: Voice Search & Personal Assistants

According to ComScore, starting in 2020, 50% of all searches may be voice searches. Now that 2020 is already here, you have absolutely no time for getting ahead of this one. You can only get behind at this point.

The wide variety of gadgets used to make voice searches is exploding. A year ago, we won’t have believed that our kids might be asking Google Home, “What does a Flamingo sound like?” at some stage in breakfast, but that is now my fact. Research also confirms how a lot of voice seek is used to find information of nearby/local retail establishments, organizations, and, agencies.

How many of your pals and family were given Alexa or Google Home for Christmas? Studies says that Google has sold 7+ Million Google home devices and Amazon close to 21 million, all within the last 12 months. Those new devices only add to the prevailing Siri, Cortana, and Google Assistant apps and installations on our telephones. Assistants are here, and that they’re developing rapidly.

And that is simply the starting point. Quite recently, Google projected coming partnerships with Altec Lansing, Anker Innovations, Bang & Olufsen, Braven, iHome, JBL, Jensen, LG, Lenovo, Klipsch, Knit Audio, Memorex, RIVA Audio, SōLIS, and Sony. These new gadgets are planned to be voice and Assistant-enabled, and, could consist of a more advanced smart screens.

This merging of structured schema, voice ranking, local business, and, smarter devices can only mean one thing.

Local businesses who do not take advantage of the movement by consumers to voice searches will be at a major disadvantage to those businesses who do recognize the combinations, and, move to position their businesses, and, their websites, into positions to capitalize on these emerging technologies and consumer habits.

1 – We can provide you with a free, no-obligation, written assessment of the structured schema position of your web site.

2 – We can provide you with a free, no-obligation, written report of the voice ranking position of your web site.

3 – We are prepared to step you through the process of upgrading your site(s) to meet the standards for all of these important technological thresholds.

Fill out the form below to begin your process.

97% Of Businesses Run Coupon Deals

….and now we can help thousands of biz owners to set up their own deals page on their website in seconds.

It didn’t start out that way, to help you get more customers in the door.

But, now, it’s just another bill to pay!!

And, often, more than what you can afford!

Coupons send too many orders to your local business, and, they end up stressing you out and losing you money!

You want to create deals, but, you just don’t want your business being flooded them, with too many orders, and, taking a huge cut out of your sales!

Let our staff help your business set up a your own deal page to stop the pain.

And this can be done in a day!

……Boost your client’s sales with engaging designs and layouts, pixel perfect pricing sections, sales-boosting countdown timers and limited quantity warnings.

Engaging Designs

……Cutting-edge, modern designs and mobile responsive pages will appeal to customers, build trust, and, look awesome on any device or screen size.

engaging designs ……..Attractive thank you pages which can be used to send receipt info, instructions for claiming offer, next steps, or even an upsell offer!

thank you pages

…….Your customers can instantly share their deals page across Facebook, Instagram, Twitter, LinkedIn and more in seconds, with DealzPage’s ONE-CLICK social sharing technology!

 

social sharing

….With our startup training, you can easily edit, manage and update deals including expiry date, pricing, quantity left and countdown timer settings.

Total Quantity Settings…..Edit the deal page, section by section. So easy to use that a complete newbie and non-techie can do it!

page editor……Stop losing sales from people who don’t buy on first visit. Built-in retargeting technology allows you to easily retarget visitors with Adroll and Facebook to bring in cheap traffic that converts like crazy! No coding or tech skills required.

No coding

You will then build your own list of valuable customers, for you to personally contact for future discounts and deals.

We can help you…

* Attract waves of new customers and sales
* Get your deals to the top of Google and all over social media
* Clear old stock fast and make room in your stores and warehouses
* Funnel buyers into profitable up-sells and keep more of your cash!

Take control of your coupon cycle.

Plug that hole in your coupon bottom line!

Contact us to day for an assessment.

Subject: Coupon Program

admin@visionseoservice.com

 

What’s Your SEO Score?

1 – Send us your web site

2 – We will give you your free, no-obligation web site audit to let you know your overall grade, and, we’ll include section grades and suggestions in
SEO
Usability
Performance
Social
Security

SEO Image

 

7 Reasons Why You Need To Update Your Reputation Management Strategy in 2020

***Click HERE for the entire article***

Whether repairing or proactively managing your reputation, prioritize a multi-pronged approach to build a positive impression for your online identity.

Chris Silver Smith on January 13, 2020 at 2:42 pm

The reputation management industry has come a long way since the BIA Kelsey Group predicted that it would become a $5 billion industry sector by 2016. Indeed, there are more review management solutions, sentiment analysis monitoring services, and agencies engaged in ORM than ever before!

However, I am not certain that I would call online reputation management a “mature” industry, yet. Search algorithms have become more sophisticated, making search engine optimization of positive content more challenging to supplant negative items in search. Social media platforms, responsive to criticisms for enabling astroturfing in politics, have tightened security such that it is more challenging for agencies to manage accounts on behalf of reputation clientele. Laws protecting major online companies from liabilities for assisting defamation victims continue to be entrenched. And, personal and private data has become more and more exposed despite some efforts to reduce the public’s exposure.

All of this has made reputations more vulnerable to serious damage and has made reputation management more difficult in terms of clean-up of issues or even proactive development.

But, there are some positive things happening, too, so things are not all doom-and-gloom. Consciousness about online harassment, bullying, extortion and sextortion are on the upswing. The FBI and the Department of Justice have taken more of an interest in helping victims in such situations, and local law enforcement agencies have been increasing their capabilities for assisting in such situations. (See the California Attorney General’s Cyber Exploitation resource, for example.)

So, I have a few predictions for what may be in store for online reputations in 2020 — prepare yourself and prepare your company for what is one of the most important aspects of personal and corporate identity.

According To Global Web Index Roughly 326 Million People Use Voice Search Every Month.

Is Your Web Site Ranked…..for Voice Searches???

This year, the voice recognition market is estimated to be a $601 million dollar industry, according to a report by Technavio. Also, research company, ComScore, predicts voice search will outperform traditional text searches by at least 50% by 2020. Mobile and Voice Assistants are the future of search, only it’s happening NOW!

Let us do a no-obligation, absolutely free evaluation of your web site.

*****Send your web site url to admin@visionseoservice.com.*****

https://searchengineland.com/nine-voice-search-stats-to-close-out-2019-326884