At PubCon in November 2017, Google’s Gary Illyes spent quite a lot of time talking about Schema Markup, particularly stressing the importance of using it on websites. He said:
“Structured data is one of those things that I want you to pay lots of attention to this year.”
What is most exciting is that Gary then stated that Google is likely going to start “building lots of new features that rely on structured data.”
It looks like Google cares a lot about Schema Markup and structured Data, which makes sense, because it allows them to explicitly understand what content is about, helping them serve their searchers better, and ensure they are giving a quality answer.
He even went as far as to say that:
“If you want your sites to appear in search features, implement structured data.”
Are you not yet convinced by the importance of Schema Markup, dependent data, and robust outcomes for nearby organizations? Allow Schema App‘s Martha van Berkel to present a totally compelling case…
Today, while trying to find facts gauging a business, you’re in all likelihood to get your answer inside the search conclusions. Whether or not you’re searching out the number for Starbucks customer service, the weather in Chicago, or information about cupcakes, you conduct a seek, and “bam!”, there’s the answer, with out you desiring to even click thru to a destination site.
Searchers are interacting with the records about our agencies and no longer our websites. In essence, we’ve lost manageability of our emblem to Google. See what I mean under…
If that is the case (and it is!) it begs the query: “why are we making an investment hours on our web site design, portraits, and blogs?”
The reality is, the site visitors aren’t journeying to our website. The visitors are staying within the outer search level, and searchers are the usage of our commercial enterprise statistics in place of traveling our websites. We want to take full charge of our enterprise, and how our business will be understood with the aid of search engines like Google. How? It’s simple; you’ve got to speak to the search engines like Google and Yahoo in their language. The language that search engines like Google communicate is called ‘Structured Schema Markup’.
What is Schema Markup? What is Structured Data?
A little later on this article, we’ll be speaking about a way to use Schema Markup, but for now, we’ll narrow the focus to what it is.
Schema Markup, also referred to as structured data (and occasionally structured data markup), is the language of engines like Google. The construct, formally called schema.Org, was created via Google, Yahoo, Bing, and Yandex in 2011 as a global standard vocabulary to assist them better understand content material on the internet. It’s pretty splendid whilst you reflect consideration on it: the search engines created a language to assist them in their desired understanding of internet content and material, after which positioned the load on us to undertake it, to assist them to do their jobs better! Their creation; our burden.
To translate your content into Schema Markup you need to solution the question, “what is this web page approximately?” Once you realize what the web page is about, you may select Schema Markup instruction (think of this as a definition), and describe it using standard properties. As soon as you have all this understood and mapped out, you want to map it into Schema Markup code.
Schema Markup code comes in several codecs: Microdata, JSON-LD, and RDFa.
Schema Markup and Structured Data Code Types
For an overview of Schema Markup types, take a look at this list directly from Google.
Here is the JSON that Google prefers, taken from this very web site you’re reading right now.
Organizations who undertake Schema Markup get rewarded with what are called ‘rich results’ (formerly referred to as wealthy snippets or rich cards) in seek. These rich results range from product records and ratings to neighborhood business/enterprise information, instructions, information panels at the borders of the display screen, and more.
Schema Markup Results in Higher Quality Traffic
Gary Ilyes stated that Google is using Schema Markup for ranking, as it makes their job easier. Last year, in a session called “How to Stand Out in Search with Structured Data” at Google IO, they shared several case studies. The case studies they shared from international brands illustrated the metrics as a result of implementing schema markup.
Here’s a sample of the case studies that show how Schema Markup and rich results help increase engagement and clicks online. The numbers are compelling:
- 25% higher click-through rate on pages with markup (Rotten Tomatoes)
- 35% increase in visits for recipes with markup (Food Network)
- 1.5% more time spent on pages and 3.6x higher interaction rate (Rakuten)
- 82% higher click-through rate for rich result pages (Nestle Faz Ben)
- 20% more clicks for pages with Schema Markup (La Fourchette)
The results our Schema App customers have achieved include appearing with rich results, in addition to an increase in the quality of the traffic to their site.
What do we mean here? We saw an increase in time on page, a decrease in bounce rate and an overall increase in leads or purchases. This means that the people that landed on the pages were looking for that information, and wanted to learn more or buy.
So it’s clear: Schema Markup improves your SEO and business metrics. If that’s not enough to motivate you to optimize your site with Schema Markup, maybe the fact that Schema Markup is the foundation for informing voice search and Personal Assistants will…
Your New Sales Team: Voice Search & Personal Assistants
According to ComScore, starting in 2020, 50% of all searches may be voice searches. Now that 2020 is already here, you have absolutely no time for getting ahead of this one. You can only get behind at this point.
The wide variety of gadgets used to make voice searches is exploding. A year ago, we won’t have believed that our kids might be asking Google Home, “What does a Flamingo sound like?” at some stage in breakfast, but that is now my fact. Research also confirms how a lot of voice seek is used to find information of nearby/local retail establishments, organizations, and, agencies.
How many of your pals and family were given Alexa or Google Home for Christmas? Studies says that Google has sold 7+ Million Google home devices and Amazon close to 21 million, all within the last 12 months. Those new devices only add to the prevailing Siri, Cortana, and Google Assistant apps and installations on our telephones. Assistants are here, and that they’re developing rapidly.
And that is simply the starting point. Quite recently, Google projected coming partnerships with Altec Lansing, Anker Innovations, Bang & Olufsen, Braven, iHome, JBL, Jensen, LG, Lenovo, Klipsch, Knit Audio, Memorex, RIVA Audio, SōLIS, and Sony. These new gadgets are planned to be voice and Assistant-enabled, and, could consist of a more advanced smart screens.
This merging of structured schema, voice ranking, local business, and, smarter devices can only mean one thing.
Local businesses who do not take advantage of the movement by consumers to voice searches will be at a major disadvantage to those businesses who do recognize the combinations, and, move to position their businesses, and, their websites, into positions to capitalize on these emerging technologies and consumer habits.
1 – We can provide you with a free, no-obligation, written assessment of the structured schema position of your web site.
2 – We can provide you with a free, no-obligation, written report of the voice ranking position of your web site.
3 – We are prepared to step you through the process of upgrading your site(s) to meet the standards for all of these important technological thresholds.
Fill out the form below to begin your process.
Chatbots. They’ve been around for quite a while but only recently, (2016 onwards) they’ve became popularized and mainstream, with brands and enterprises engaging in chatbot development in order to reach customers with better efficiency and cost-effectiveness.
Enterprises today, build and deploy chatbots to not only assist but also automate its customer support. For e.g., KLM Royal Dutch Airlines handled an upwards of 16,000 interactions on a weekly basis and in 6 months, the Blue Bot sent out almost 2 million messages to more than 500,000 customers. Talk about scalability.
Surveys show that 37% of Americans would prefer to use a chatbot to get a swift answer, in an urgent situation. Additionally, 64% of Americans feel that the 24-hour availability of chatbots is the best feature with 55% appreciating the instant response and instant communication.
We’re a specialist chatbot agency that’s 100% focused on building and developing new chatbots for websites of any kind. We work with you to understand what your site needs and our team then build you a bespoke chatbot to meet your requirements.
Chatbots are one of the premier marketing services we provide for our customers. Our team is experienced at building chatbots for different industries, writing chatbot content that converts, and, designing chatbots that are extremely engaging and fun for the end user.
A sample of about half of the nearly 100 available chatbots templates can be seen here. (Click for closeup)
Our experienced chatbot and AI team will work with you to identify the best course of action for your specific needs – crucial to ensuring you can focus on the right areas.
Statistics from HubSpot show that 48% of consumers would connect with a company through live chat than any other means of contact and 55% of consumers are more interested in interacting with a business or store using a messaging app to solve a problem.
Additional stats when it comes to business profitability show that 47% of consumers would purchase through a chatbot and millennials (26 to 36-year-olds) are prepared to spend up to £481.15 on a business transaction through a bot.
So far, enterprises that have adopted chatbots have done so by creating and using them in silos. Although this approach may work for businesses that need to automate a handful of tasks, it doesn’t exactly align with the high-end needs of an enterprise – scalability, agility, and cost-effectiveness across a smorgasbord of functions.
How should modern enterprises go about chatbot development?
When it comes to enterprises, chatbots should be readily available and accessible across a myriad of channels and integrated with internal business systems with Customer Relationship Management (CRM) and Supply Chain Management (SCM) systems being top priority.
When coming up with a bot development strategy, enterprises have several options. A single task bot is not a feasible option for enterprises that need an automated workflow coupled with the integration of internal and external ecosystems and application of natural language processing.
Chatbot frameworks assist programmers with structures with which they can build individual chatbots. However, these frameworks are merely just a collection of a set of tools and services. The frameworks apply to a fixed set of use cases and can be used to assemble and deploy a single-task bot which, at the end of the day, lacks the end-to-end development and ongoing management capabilities.
Frameworks tend to be useful if the use case is small, however, for an enterprise where the overall requirements and scope are more demanding – this is where a chatbot platform comes into the picture.
Search engine marketing recognizes that websites get a large amount of web traffic, approximately 30 percent, from Internet web searches. Search engines like Google, Yahoo, Bing and AOL create standards that serve as guidelines for developing search engine advertising. The 2 main ways of advertising using search engines are search engine optimization (SEO) and paid search advertising. SEO is the process of improving a website so that the content ranks highly on search engines. In paid search advertising, companies buy paid listings using chosen keywords. Most often the advertiser has a Pay-Per-Click (PPC) plan. Every time someone performs a query on a search engine, they will see both free, organic results and paid listings. Learning to use both types of advertising will increase traffic to your site. Learn how to use a search engine for advertising.
Want more traffic from Google?
Then you’re in the right place.
Because today I’m going to show you the exact SEO techniques that I use to generate 207,314 unique visitors per month.
The best part?
All of these proven strategies are working GREAT in 2019.
Let’s do this!
And here are the tactics you’ll learn about in this post.
1. Optimize Your Site for Google RankBrain
2. Discover Untapped Keywords on Reddit
3. Update, Upgrade and Republish Old Blog Posts (This Increased My Traffic by 111.37%)
4. Copy Adwords Ads to Make Killer Title and Description Tags
5. Find Broken Link Building Opportunities on Wikipedia
6. Steal Your Competitors Best Keywords
7. Optimize Your Content to Maximize “Shareability”
8. Link Out to Authority Sites
9. Send Link Juice to Pages Sitting on Page 2 or 3
10. Add This One Word to Your Outreach Email…and Increase Your Response Rate by 45%
11. Write Mini Blog Posts for YouTube Descriptions
12. Optimize Content For “Semantic SEO”
13. Embed Long Tail Keywords In Title Tags
14. Hack Wikipedia for Keyword and Topic Ideas
15. Use “Best of” Lists to Find Awesome Link Building Opportunities
16. Publish Content With At Least 1,800 Words
17. Remember the “First Link Priority Rule”
18. Create Your Own Keywords
19. Find Undiscovered Keywords With This “Underground” SEO Tool
20. Find Niche-Specific Link Building Opportunities Using Flippa
21. Use The Google Search Console to Get More (Targeted) Traffic
BONUS #1: Get More Traffic (And White Hat Links) With “The Upside Down Guest Post”
BONUS #2: Learn SEO Quickly With This Step-By-Step Beginners Guide
BONUS #3: Use Expert Roundups to Generate Links and Social Shares on Autopilot
A fresh wave of infected emails is swirling around the globe, carrying a nasty ransomware payload.
So finally I’ve found enough time between emails and Skype calls to write up on the crazy events which occurred over Friday, which was supposed to be part of my week off (I made it a total of 4 days without working, so there’s that). You’ve probably read about the WannaCrypt fiasco on several news sites, but I figured I’d tell my story.
|Sophos Products||Security News/Trends|
|Malware from B to Z : Inside the threat from Blackhole to ZeroAccess|
Drive-by downloads on the web are nothing new—these attacks exploit a user’s browser to distribute malware and steal data. The most popular drive-by malware we’ve seen recently is called Blackhole. It’s a crimeware kit that allows cybercriminals to deliver malicious code and carry out sophisticated attacks like the ZeroAccess threat – a kernel-mode rootkit.
Join Richard Wang, Director of Threat Research at SophosLabs to learn how hackers are using Blackhole and ZeroAccess together to compromise your security. Richard will discuss the following:
- How these threats work from compromised site to infection
- How crimeware kits are developed, bought and sold
- The money behind this malware
- Protecting against these types of attacks
Webinars for General Audiences
Attend a webinar