Watch this video of our reputation process at work.
How Important Is Your Business Reputation?
Download your own copy of our reputation flyer here.
Reputation Flyer 4
Category: Social Media
How Can ChatBots Raise Your Local Business Profile?
Chatbots are software applications that are programmed to send messages to users in a conversational interface, much like a live chat widget. They act like digital agents and are used to interact with your site visitors.
They can complete a number of tasks that your visitor might require, whether it be pointing them to the right product of interest, helping direct them through to your sales team, or taking a booking or reservation. There is no end to what you can get a chatbot to do for you and everyone has slightly different requirements.
Ultimately they can act like a digital agent on your site, interacting with as many visitors as you have on your site at any one time and working 24 hours a day, 7 days a week and 52 weeks a year! They never stop.
Chatbots are the only marketing service we provide for our customers and our team are experienced at building chatbots for different industries, writing chatbot content that converts and designing chatbots that are extremely engaging and fun for the end user.
Our experienced chatbot and AI team will work with you to identify the best course of action for your specific needs – crucial to ensuring you can focus on the right areas.
1 – Visit Vision Bot Group to view the bot templates.
2- Take a look at the chatbots on that site, from the portfolio on the site, and,
from the active chatbot located at the bottom right.
3 – Go through as many of the menus as desired.
4 – Imagine how your chatbot might be differently configured than the one on this page.
5 – Complete the form below, add your requests for your industry-specifc chatbot.
6 – We’ll return with a ready-to-go chatbot, prepared for quick installation on your blog/site.
How To Run Facebook Ads in 2020
Facebook advertising is an important way to connect with your audience on the world’s largest social network.
The ever-changing Facebook algorithm can make it a challenge to connect organically with fans. But Facebook’s micro-targeting features allow you to reach your exact target audience. That means Facebook ads can get your message in front of the people who are most likely to want your products or services..
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How to Do Search Engine Marketing
Search engine marketing recognizes that websites get a large amount of web traffic, approximately 30 percent, from Internet web searches. Search engines like Google, Yahoo, Bing and AOL create standards that serve as guidelines for developing search engine advertising. The 2 main ways of advertising using search engines are search engine optimization (SEO) and paid search advertising. SEO is the process of improving a website so that the content ranks highly on search engines. In paid search advertising, companies buy paid listings using chosen keywords. Most often the advertiser has a Pay-Per-Click (PPC) plan. Every time someone performs a query on a search engine, they will see both free, organic results and paid listings. Learning to use both types of advertising will increase traffic to your site. Learn how to use a search engine for advertising.
21 Actionable SEO Techniques That Work GREAT in 2019
Want more traffic from Google?
Then you’re in the right place.
Because today I’m going to show you the exact SEO techniques that I use to generate 207,314 unique visitors per month.
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All of these proven strategies are working GREAT in 2019.
Let’s do this!
And here are the tactics you’ll learn about in this post.
1. Optimize Your Site for Google RankBrain
2. Discover Untapped Keywords on Reddit
3. Update, Upgrade and Republish Old Blog Posts (This Increased My Traffic by 111.37%)
4. Copy Adwords Ads to Make Killer Title and Description Tags
5. Find Broken Link Building Opportunities on Wikipedia
6. Steal Your Competitors Best Keywords
7. Optimize Your Content to Maximize “Shareability”
8. Link Out to Authority Sites
9. Send Link Juice to Pages Sitting on Page 2 or 3
10. Add This One Word to Your Outreach Email…and Increase Your Response Rate by 45%
11. Write Mini Blog Posts for YouTube Descriptions
12. Optimize Content For “Semantic SEO”
13. Embed Long Tail Keywords In Title Tags
14. Hack Wikipedia for Keyword and Topic Ideas
15. Use “Best of” Lists to Find Awesome Link Building Opportunities
16. Publish Content With At Least 1,800 Words
17. Remember the “First Link Priority Rule”
18. Create Your Own Keywords
19. Find Undiscovered Keywords With This “Underground” SEO Tool
20. Find Niche-Specific Link Building Opportunities Using Flippa
21. Use The Google Search Console to Get More (Targeted) Traffic
BONUS #1: Get More Traffic (And White Hat Links) With “The Upside Down Guest Post”
BONUS #2: Learn SEO Quickly With This Step-By-Step Beginners Guide
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Why Your Search Engine Ranking Affects Your Business Ranking
You Can Determine How Many View Your Site
Get More Visitors – Improve Your Search Engine Visibility
Get high quality backlinks, which are not to be confused with much weaker links
The quality of your links determine how long your links last and how Google sees them.
Your website’s PageRank (PR) determines how many customers see your site.
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See ‘The Definitive Guide for Finding High Pagerank Forum Backlinks”
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You want to increase your backlink count so that your website will rise to the top of the Search Engines, but you don’t want to spend thousands of dollars a year paying other webmasters for links or linking services, you don’t want to clutter up your own site with irrelevant links and “bleed” what Page Rank you do have, and you don’t have time to post endlessly on forums and blogs for “backlink power”.
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Americans Spend Nearly 3 Hours on Mobile Internet Daily: Ruder Finn
Social Media, SEO Services & Your Business
(You may click and print these presentations for later use or for passing on to others)
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Also, see Media Management Campaigns
See Google Mobile Ads
Roy’s Restaurants achieves 800% ROI with mobile services only campaigns and hyperlocal advertising
Wednesday, December 8, 2010 | 8:07 AM
Labels: advertisers, case study
Roy’s Restaurants has landed on a recipe for success with Google Mobile Ads.
By using hyperlocal advertising and creating mobile services-only AdWords
campaigns, Roy’s was able to drive 40% more calls and ultimately more
customers to their stores. Read more to learn how Roy’s and its agency,
G&M Plumbing, have implemented mobile best practices to achieve an
800% ROI.
In 1988, James Beard Award-winner Roy Yamaguchi opened the first Roy’s in
Honolulu, Hawaii. Multi-ingredient fusion dishes, a spacious dining
room, an expansive lounge, and a signature exhibition kitchen in full
view defined the experience. Today’s Roy’s 31 restaurants cater to
diners celebrating a special occasion as well as business travelers
looking to wind down.
Getting started with click-to-call mobile ads
Based on substantial success with Google AdWords, G&M and Roy’s began
looking for new ways to increase marketing returns and create meaningful
connections with customers. Together, they determined that customers
who call the restaurant will frequently make multiple reservations and
that a growing number of people prefer to use their phones to secure a
dining spot. With a goal of increasing phone reservations, Roy’s
extended their desktop click-to-call location extensions
campaign to the mobile platform. As a result, call volumes grew and
the company became curious about what they could do to further maximize
calls and returns.
Based on substantial success with Google AdWords, G&M and Roy’s began
looking for new ways to increase marketing returns and create meaningful
connections with customers. Together, they determined that customers
who call the restaurant will frequently make multiple reservations and
that a growing number of people prefer to use their phones to secure a
dining spot. With a goal of increasing phone reservations, Roy’s
extended their desktop click-to-call location extensions
campaign to the mobile platform. As a result, call volumes grew and
the company became curious about what they could do to further maximize
calls and returns.
Creating mobile-only campaigns and implementing mobile best practices
Roy’s and G&M subsequent steps are a great example of how to maximize
returns by advertising on mobile devices with Google. First, the duo
created a national, mobile-only campaign that enabled them to budget,
bid, target, and track their mobile performance separately from their
desktop AdWords campaigns. Next they employed aggressive bids to
increase the chances of their ads appearing in the top positions – an
important consideration for advertising on mobile because of the phone’s
smaller screen size.
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| click to enlarge image |
Harnessing the power of hyperlocal advertising
In addition to mobile-specific campaigns, Roy’s also took advantage of Google Mobile Ads’ new hyperlocal advertising feature which serves locally relevant ads and displays distance information to help users understand how close they are to a business. The hyperlocal
functionality of the ad format immediately enabled the company to better
target on-the-go customers searching for the closest Roy’s Restaurant
location.
Reflecting on the experience with hyperlocal ads, Jason Maloney, Vice President of
Marketing for Roy’s said, “With Google’s hyperlocal mobile advertising,
we were able to target our potential guests at their point of need.
Mobile searchers looking for dining options could effortlessly see how
close they were to a nearby Roy’s Restaurant and the click to call
function allowed for instant reservations. Our hyperlocal mobile-only
campaign drove a 40% increase in calls with a CPC 67% less than desktop
ads. The numbers are impossible to ignore. We have to invest in
hyperlocal mobile advertising as part of our long-term growth strategy.”
Reaping exponential returns
Roy’s was able to achieve click-through rates 539% higher on mobile than on
desktop by investing in mobile-specific campaigns and hyperlocal
advertising. And Scott Dunagan, Director of Digital Marketing at G&M
Plumbing believes this is only the beginning of the mobile advertising
returns for Roy’s, “With Google Mobile Ads we saw an 800% return on
investment on our mobile-only campaigns, roughly doubling our ROI from
when we had blended mobile/desktop campaigns. Google Mobile Ads have
allowed us to reach our target consumers and enable them to transact
with us in much more effective ways than any other medium. It’s all
about giving the end user all the information they need within the ad.
With Google mobile-only campaigns we are seeing tremendous results.”
It’s your turn to determine how to best apply similar techniques to your own
business, moving you toward affordable SEO and mobile services.